MARDESIGN websites and cookies
The Website uses cookies. A cookie is a small file of letters and numbers that we put on your computer.
These cookies allow us to distinguish you from other users of the Website which helps us to provide you with a good experience when you browse our Website, and to improve our Website.
A cookie can be classified by its lifespan and the domain to which it belongs. By lifespan, a cookie is either a:
- session cookie which is erased when the user closes the browser or
- persistent cookie which remains on the user’s computer/device for a pre-defined period of time.
As for the domain to which it belongs, there are either:
- first-party cookies which are set by the web server of the visited page and share the same domain
- third-party cookies are stored by a different domain to the visited page’s domain.
This can happen when the webpage references a file, such as JavaScript, located outside its domain.
The cookies we use allow us to see:
- The Internet domain and Internet Protocol (IP) address from which you access our Website;
- The type of Internet browser and the operating system of the computer you use to access our Website;
- The date and time you visit our Website;
- The pages you visit on our Website;
- The pages you shared on social media and to which social media network;
- If you linked to our Website from another website, the address of that website; and
If you were referred to our Website from a search engine, the address of that website and the search term you used to find us.
Any data processing that occur while using cookies used for the sole purpose of carrying out the transmission of a communication
and/or strictly necessary to perform the services you required is based on Article 6 (1) lit. b GDPR.
In case personal data is processed in the course of using cookies and/or similar technologies that are used for other purposes,
e.g. improving our website or marketing purposes, the processing is based on Article 6 (1) lit. f GDPR and represents our legitimate
interest in maintaining our user base, bringing new users to the Website and informing (potential) users about services organized and provided by MARDESIGN.
You can control and/or delete cookies as you wish – for details, see www.allaboutcookies.org.
You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however,
you may have to manually adjust some preferences every time you visit the Website and some services and functionalities may not work.
Google Analytics
This Website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies to help us analyse how users use the site. The information generated by the cookie about your use of the Website (including your IP address) will be transmitted to and stored by Google on servers in the United States.
The Website uses Google Analytic’s IP anonymisation function. Google will truncate/anonymise the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. On our behalf, Google will use this information for the purpose of evaluating your use of the Website, compiling reports on Website activity and providing other services relating to Website activity and internet usage to us. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this Website.
Furthermore, you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available here. An opt-out cookie will be set to prevent the future collection of your information when you visit this Website.
Further information can be found under cookie-usage
Google Adwords
MARDESIGN uses Google Adwords, a service to display ads for MARDESIGN. Google search and Google AdWords use cookies, which allow Google to display relevant ads on Google properties (such as Google Search).
This works as follows:
- If you access our Website through a Google ad on Google Search, Google Adwords will store a cookie on your PC.
- If you visit certain pages on our Website and the cookie has not expired, Google and MARDESIGN may recognize that the ad has been clicked and that a visitor has been redirected to our Website.
Each Google AdWords customer receives a different cookie. These cookies usually lose their validity after 30 days and are not intended to identify you personally.
The information generated by cookies on the use of this website (including your IP address) are transmitted to Google. You may refuse the use of cookies by selecting the appropriate settings on your browser.
You can also opt-out of personalized advertising in Google AdWords Settings. For instructions, see this.
